Moral Appeal to Cisco : “Do the right thing: sign Holy Land Principles”

Moral Appeal to Cisco

“Do the right thing: sign Holy Land Principles”

CAPITOL HILL. Monday, November 25, 2013 — A new campaign has been launched to persuade a high profile American company doing business in the Holy Land to sign a set of fair employment principles.

The Capitol Hill-based Holy Land Principles Inc. has issued a “moral appeal to all Cisco investors, shareholders and stakeholders” to convince Cisco to sign the Holy Land Principles – a corporate code of conduct for the 551 American companies doing business in Palestine-Israel. The Holy Land Principles do not call for disinvestment, divestment or reverse discrimination— only American fairness. The Principles are modeled on the Mac Bride Principles, universally regarded as the most effective campaign ever against anti-Catholic discrimination in Northern Ireland.

The “moral appeal” has been issued in a colored, 48-page, 7.25” x10” pamphlet, “Why Cisco Should Sign the Holy Land Principles,” which also contains an independent report on Cisco. The report — commissioned by Holy Land Principles, Inc. — is by the Institute for Sustainable Investments. The pamphlet will be sent to key Cisco investors, shareholders and stakeholders; to all of the 551 companies; to all Members of Congress, House and Senate; and to the faith and justice groups involved in working for justice and peace in Palestine-Israel.

The president of the Holy Land Principles Inc., Fr. Sean Mc Manus — also president of the Irish National Caucus, which launched the Mac Bride Principles on November 5, 1984 — explained: “Our mission is to get all 551 companies to sign the Holy Land Principles. But in this instance, we are focusing on Cisco, which not only has made large investments in the area, but has also presents itself as a positive force in the region. Furthermore, Cisco emphasizes its commitment to human rights.

We, of course, know that the 551 companies have certain fair employment principles already in place – just as we knew, before we launched the Mac Bride Principles, that those companies doing business in Northern Ireland would have fair employment principles in place. However – as the historical record has abundantly established – it was not until those companies signed the Mac Bride Principles that real progress was made in combating anti-Catholic discrimination.”

“As with the Mac Bride Principles, the Holy Land Principles do not try to address political problems. They take no position on a one-state or two-state solution, ending the post–1967 Occupation; full equality for all Arab citizens of Israel; nor the Right to Return pursuant to UN Resolution 194. We do recognize that all American companies must be aware that Settlements are a violation of International law, and therefore, Settlement goods are tainted. But the Holy Land Principles cannot incorporate any of these elements. Not because they are not important—they supremely are—but because they are not the function of Principles.
Although the freedom and re-unification of Ireland is the supreme objective of the Irish National Caucus, the Mac Bride Principles campaign was not about that … Other campaigns of ours surely were, but not the Mac Bride Principles campaign. Yet no Irish-American campaign ever was more effective in exposing injustice in Northern Ireland and raising the Irish issue to the highest level. The Holy Land Principles are intended to play a similar role in the Holy Land, beginning with this focus on Cisco.”

Holy Land Principles, Inc. owns shares in Cisco, and will be introducing a Resolution at the 2014 Shareholders Annual Meeting urging Cisco to sign the Holy Land Principles.

To read the full Cisco Packet, please click this link.


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